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Relaunch: AUTO1.com unveils its new website
Berlin, 09. March 2021
Berlin, 09.03.2021- AUTO1.com, Europe's largest wholesale platform for used cars, just relaunched its website featuring its comprehensive product overview. Dealers can quickly and easily get an even more complete and structured overview of the range of services offered by Europe's largest used car wholesaler: primarily buying and selling used cars Europe-wide. Additionally, document handling and logistics services across more than 30 markets in Europe complement the offering
The redesign is geared towards an optimized user-experience, fast loading times, and a state-of-the-art user journey, prominently promoting the most important content.
AUTO1.com is endorsed by car trading professionals primarily for their wide variety of vehicles. More than 30,000 cars are in stock, and over 3,000 fresh cars are added to the platform daily. A vast dealer network of over 60,000 active dealers in over 30 markets in Europe benefits from this selection.
The relaunched AUTO1.com website focuses on providing the best overview for “Buy” and “Sell” services right on the homepage, with detailed and easy to navigate subpages. Signing up is easy and free of charge. Since its foundation, AUTO1.com has remained free of charge, and there are no membership fees or minimum purchase or sell requirements. Professional car traders only pay small fees for services they order per transaction.
"Our website is the central point of communication towards our customers, and we have taken the redesign as an opportunity to better present and explain our products. AUTO1.com is dedicated to offering the widest choice of used cars, available in the fastest and most reliable way across all of Europe,” says Dr. Moritz Lück, SVP Sales & Operations at AUTO1 Group. “AUTO1.com is deeply rooted in digitalizing the used car business, and our most successful partner dealers have strongly scaled their business alongside our growth, leveraging our reach and our operations.”
“Our Remarketing business, which offers professional car sellers direct access to more than 60,000 professional European car buyers, has driven digitization into showrooms across Europe. Within minutes, sellers can digitize their cars via the AUTO1 EVA app and sell via AUTO1.com,” adds Jost Dieckhaus, VP Remarketing Europe at AUTO1 Group. “And our new website clearly presents this great offering across Europe in an entirely new way, and sellers can directly sign up for Remarketing.”
A cross-functional in-house team worked closely with the business units and used website usage data and dealer feedback to inform their decisions. Before the launch, the team performed extensive A/B testing to create the best solution. The new website is available in 24 languages and is built with a responsive design to make it user-friendly across different devices. For the optimal mobile experience, registered dealers use the AUTO1.com app to buy cars and the AUTO1 EVA app to assess and sell trade-ins with just a few clicks.
AUTO1.com is Europe’s largest wholesale platform for used cars. More than 60,000 partner dealers in over 30 countries actively digitize their used car business with AUTO1.com technologies and services. Buyers have access to a cross-brand inventory of over 30,000 inspected used cars. Sellers, including dealers, manufacturers, leasing, and rental car companies, have the opportunity to market vehicles digitally to the dealer network. Our Europe-wide logistics network with more than 200 logistics partners also enables international trading at competitive prices. All services are available to our partners 24 hours a day, seven days a week, at market-driven purchasing conditions, without hidden fees, or minimum purchase. Further information can be found at AUTO1.com.
AUTO1.com GmbH is part of AUTO1 Group, Europe’s leading digital automotive platform for buying and selling used cars online. AUTO1 Group, headquartered in Berlin, is active in more than 30 countries and achieved revenues of 3.5 billion Euros in 2019.