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Ready for kick-off: Autohero becomes new main sponsor of Hertha BSC
Berlin, 4 June 2021
Autohero, the online shop for used cars, becomes the new main sponsor of Hertha BSC. The Berlin-based digital company’s partnership with the German capital club will start in summer 2021 and will be concluded for at least two years.
Berlin, June 4, 2021 – Prior to kick-off of the new 2021/22 Bundesliga soccer season, Hertha BSC’s new main sponsor has been confirmed to be Autohero. In the future, the emblem of the Berlin online store will be displayed prominently on the chest of the Herthaner, and further comprehensive advertising measures are planned in the club environment. Another focus of the collaboration will also be the joint approach to Berlin’s soccer fans, both online and live on site during Hertha BSC’s home games.
For the e-commerce company from Berlin, today’s announcement of the cooperation with the “Alte Dame”, which officially starts on July 1, 2021, marks the next major milestone in the company’s still young history. It is Autohero’s first involvement in German soccer, succeeding the recently announced series partnership with DTM, Europe’s leading racing series, for 2021.
“We are proud to have a strong partner by our side with the capital club of Hertha BSC. With
Autohero, the innovative online store for used cars, we have big plans, just like Hertha BSC,
and look forward to co-writing our Berlin success story from now on,” said Christian
Bertermann, Co-Founder & CEO AUTO1 Group SE. Hamza Saber, Managing Director
Autohero & SVP Northern Europe AUTO1 Group SE adds: “We are convinced that online
car buying offers by far the best buying experience and represents the future. With Hertha
BSC as our partner, together we inspire new ways to buy cars and create touch points with
our Autohero brand in the large soccer fan community.” Sören Lange, SVP Product &
Marketing wraps up the partnership, “We are proud to cooperate with Hertha BSC, a
traditional brand of the Bundesliga. With our presence on the jerseys, the boards and
through a wide range of joint promotions in the club environment, we can further increase
awareness of Autohero among the 45 million soccer enthusiasts as the most innovative way
to buy a car.”
“We have had many intense talks in the past weeks in the acquisition process for the new
main sponsor. With Autohero, the innovative online store for used cars, we have found a
partner that is an exceptionally good fit for Hertha BSC. Autohero is revolutionizing the used
car market, is clearly on a growth course, is based in Berlin and is therefore a perfect fit for
our ambitions. We are very much looking forward to the new partnership. At this point, I
would like to expressly thank our previous main partner Homeday for the successful
cooperation, which will continue in June” says Carsten Schmidt, CEO of Hertha BSC.
Autohero GmbH is a brand of AUTO1 Group Operations SE and enables its customers to
buy used cars conveniently, safely and individually. The company consistently offers its
vehicles for sale with the Autohero quality standard. Buyers also benefit from Germany-wide
delivery of the vehicle either to a nearby showroom or directly to their doorstep. Beside 21
days money back warranty, the vehicles have a year warranty.
For more information, visit www.autohero.com/de/sport/
Team Lead PR
Phone: +49 30 2016 3870 21