CRM Manager / E-Mail Marketing Manager - Italy (f/m/x)

Marketing | Remote , Italy | AUTO1 Group

Our pioneering team of marketing experts uses data-driven insights to run efficient performance marketing and improve the customer journey. We operate all acquisition marketing and conversion optimization activities fully in-house, giving you the best environment for a steep learning curve.

As a CRM Manager / E-Mail Marketing Manager - Italian speaking you will manage, analyze and optimize data-driven email performance for our Italian market ( You take responsibility for optimizing the customer journey, improving the customer experience and therefore contribute to the ambitious growth targets of the AUTO1.

You want to experience our dynamic atmosphere 100% remotely and have a big impact from day one? Daniel Schröder, our Team Lead CRM is looking forward to your application. 

Your new role

  • Create innovative communication concepts to optimize the user journey for our automated e-mail triggers and e-mail campaigns
  • Analyze and optimize the performance of several million email sendings per month for our consumer brands like
  • Take ownership for identifying trends in data and set up growth projects proactively to enhance our customer journey
  • Create A/B tests with own design and tech resources to improve the customer experience and thus also increase CRM relevant conversion rates
  • Gain a full understanding of our internally developed sending system, develop improvements and new sending logics

Your skills

  • A Bachelor's degree in a Marketing related field and first experience in CRM or e-mail marketing
  • Strong analytical skills, a data driven mindset and the interest in taking on analytical challenges by diving deeply into big sets of data 
  • Self-driven and a strong sense of ownership
  • Ability to put yourself in the shoes of customers to ensure every touchpoint is positive, valuable and consistent
  • Comfortable in a fast paced environment and to be challenged to increase your  learning curve
  • Perfectly fluent in Italian and fluently in English   

Our offer 

  • Once a unicorn, now a listed public company, be part of our success story!
  • More than 70 different nationalities make up for a truly international and diverse working environment
  • Open communication and delivering results are more important to us than a dress code — wear whatever you want
  • Flexible working hours. You will be able to adjust your daily journey around our core-hours, making your start and end of the day compatible with your personal life
  • 100% home office for you! No matter where you live, work full time from home

Apply by uploading your CV with a note of your salary expectations.

Josephine Kunze
+49 30 2016 38 2072

AUTO1 Group is Europe's leading digital automotive platform. As a dynamic tech company, we are revolutionizing the automotive industry with our brands, and Autohero. Our strong team of 4.200 people is dedicated to making Europe-wide car trading and transport as fast and stress-free as possible for our customers. Grow personally and shape the future of car trading with us.

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.