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The 3 Steps to Mastering Remarketing With Online Auctions
1 February 2024
Navigating used car dealership management has become increasingly crucial for dealers, especially with the recent shifts in the automotive industry. To thrive in this landscape, it is imperative to have the right tools to effectively manage the business and ensure profitability while minimizing the associated risks. AUTO1.com, Europe’s largest wholesale platform for used cars, provides dealers with a straightforward solution to sell their used cars through a single partner. So, what is needed to sell a car on AUTO1.com? Let's explore the three key steps.
Car Evaluation
The process starts with a comprehensive vehicle evaluation, which can be done independently using the mobile or desktop app or with the assistance of an expert mobile evaluator directly on-site. AUTO1.com offers two tools for this: the AUTO1 EVA App and the AUTO1.com website platform. These tools guide dealers through the evaluation process, systematically collecting all the necessary information required for the evaluation. This checklist covers essential data like the model, equipment, and fuel type, as well as additional details such as mileage and any history of accidents or damages. All of this is meticulously documented through photographs.
In this first step, AUTO1.com also gives dealers the opportunity to get an estimate of the potential auction price using the AUTO1 Price Indicator. This tool is fully integrated within the platform and delivers a realistic price estimate in just over 10 minutes, drawing on the current market conditions and utilizing data from over 3.6 million vehicles sold across Europe by AUTO1.com.
Online Auctioning
Once the evaluation is complete and all the necessary documents have been uploaded, the dealer enters their expected price, and then the car is ready to be sold. The auction takes place entirely online, allowing the dealer to monitor the bids received for each vehicle. Thanks to its network of more than 60,000 dealers across Europe AUTO1.com makes it easy to find the right buyer and sell at favorable prices, without the hassle of managing the entire process.
Car Sale
Once the auction is completed, the dealer can choose to deliver the car directly to one of the branches or let AUTO1.com handle the transport. After the transfer of ownership, AUTO1.com takes care of all the final steps of the sale, including managing the documentation and delivering the car to the final buyer. This reduces administrative procedures and eliminates any risks associated with the purchase.
Want to be part of a successful sales team and help grow our Remarketing business? Join the Remarketing department by exploring our open positions on our careers page.