Blog

Behind the Data: How AUTO1.com’s Electric Vehicle Trends Was Brought to Life

27 June 2025

Every year, the AUTO1.com Electric Vehicle Trends delivers valuable insights into the European used EV market. Behind the charts and data is a story of cross-team collaboration, innovation, and a shared drive to shape the future of mobility. In this article, we take you behind the scenes to meet some of the people and processes that brought the Electric Vehicle Trends 2024 to life.

Turning Data Into Insight
The journey began with a simple question: What do our partners and the industry need to know about the evolving EV landscape, and why does this matter? As Europe’s leading B2B platform for used cars, AUTO1.com is uniquely positioned to observe and shape the transition to electromobility. Our annual analysis not only tracks the steady rise of EVs in the used market but also highlights the challenges and opportunities that lie ahead.

Bringing the Electric Vehicle Trends to life was a true team effort, requiring the expertise and dedication of colleagues across multiple departments. The process started with initial brainstorming sessions, where teams from Business Analytics, CRM, Communications, and Design came together to define the objectives. “Our mission in Analytics is to turn complex data into actionable intelligence that drives real business outcomes,” explains Agathe Chomel De Jarnieu, Director of Analytics Europe. “This year, we set out not just to report on trends, but to anticipate the needs of our partners and the market.”

Once the goals were set, the Business Analytics team dove into millions of transactions from across Europe, identifying patterns in EV sales, brand performance, and cross-border flows. Meanwhile, the CRM team designed and executed a comprehensive survey, reaching out to thousands of partner dealers to capture their perspectives on EV adoption, consumer preferences, and market barriers. “At AUTO1.com, we believe that putting our users at the center of everything we do is key to our success. That’s why we regularly conduct both qualitative and quantitative surveys to better understand our customers’ needs and shape our offering accordingly,” says Karen Bohne, Head of B2B Marketing.

To ensure the findings were accessible and actionable, the team introduced innovative approaches to data visualization and survey design. “By piloting advanced visualization tools and pioneering new survey techniques, we’ve made our insights more accessible and impactful than ever before,” Agathe adds. These allowed teams to easily explore the data and benchmark their own performance.

The Communications team then assembled the insights into a clear, compelling narrative. “From Data Analysts to CRM specialists and Graphic Designers, it’s a collective effort that delivers actionable findings to our partners, journalists, and the industry at large,” shares Natalie Al-Hammouri, Team Lead PR & Communications.

The impact of the EV Trends project resonates across the company, inspiring teams and AUTO1 Communities alike. As Chris Vlachos, Chairperson of the AUTO1 Group EV Community, puts it: “Being part of the EV Community means staying ahead of trends and sharing knowledge across teams. It’s inspiring to see how our collective passion for sustainability is reflected in the analysis.”

Key Findings

• Steady Growth: In 2024, around 18,600 EVs were traded on AUTO1.com, a 10% year-on-year increase compared to 2023
• Leading Brands: Toyota, Mercedes-Benz, and Volkswagen topped the charts for EVs and hybrids.
• Market Demand: The Netherlands led European demand for used EVs, followed by France and Spain. Notably, 76% of all EV sales on the platform were cross-border transactions.
• Dealer Sentiment: 46% of partner dealers expect to trade at least one EV in 2025, up from 44% in 2024.
• Price Expectations: Two out of three European dealers anticipate a decrease in the prices of used BEVs in 2025.

Driving Impact Across the Industry
For our partners, the EV Trends provide actionable insights to navigate a rapidly evolving landscape. By bringing greater transparency into the B2B used car market, we help our partners make informed choices.. Combining analytics, market knowledge, and a passion for innovation, we’re not just tracking trends but also helping to shape the future of mobility in Europe. “I’m proud of how our team’s dedication is helping shape the future of electromobility across Europe, empowering our partners to make optimal decisions and stay ahead in a rapidly evolving landscape,” concludes Agathe.

Explore the full Electric Vehicle Trends 2024 to dive deeper into the data and discover how AUTO1.com is driving change in the European used EV market.