Who we are
AUTO1 Group is a multi-brand technology company building the best way to buy, sell and finance cars. Our established platforms offer a quick and easy way for consumers and professional car dealers across Continental Europe to buy and sell used cars at haggle-free and best prices. We provide the largest selection of used cars in over 30 countries and offer fully digital and easy financing solutions to merchants and consumers.
We have a talented team dedicated to transforming one of the largest markets in the world and are excited for our continued journey to enable Europe’s used car market on our platform.
Award-winning employer
In June 2025, the Institut für Automobilwirtschaft (IfA) and Automobilwoche named us the most attractive employer in the “Start-up” category for the second time in a row.
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What we do
Our mission is to transform the used car market by building the best way to buy, sell, and finance cars. We do so by offering a range of products and services on our platform, aiming to maximize value for our dealer partners and consumers. We offer two products for car sellers: Our Europe-wide wirkaufendeinauto.de purchasing branch network provides consumers with an easy way to sell their used cars, and our Remarketing solutions for partners help them sell their vehicles faster for the highest Europe-wide price.
We serve both wholesale and retail car buyers. Our merchant brand AUTO1.com is Europe's largest wholesale platform for car trading professionals. With our retail brand Autohero, we use our technology, scale, and operational excellence to develop the best consumer experience when buying a used car. In addition, we have a growing Consumer and Merchant Financing portfolio, offering completely digital and fast in-house financing solutions to our partners and consumers.
