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Autohero becomes global partner of Paris Saint-Germain and strengthens its marketing push in France
Paris, July 27, 2021
Paris, July 27, 2021 – Autohero, the Online platform for approved used cars has signed a multi-season deal with Paris Saint-Germain.
Autohero is planning to accelerate its growth further by partnering with the most successful football club in France, and one of the most ambitious in Europe. With the power of Paris Saint-Germain at its side, Autohero will run large-scale advertising campaigns, and bring the best way to buy a car to an even broader audience.
Europeans, including the French, have a special relationship with cars and with football, which inspires millions of people every season, and particularly so with Paris Saint-Germain, one of the most popular and respected clubs in the French and international sports landscape.
"We are very proud of Autohero, part of AUTO1 Group, becoming Official Premium Partner of Paris Saint-Germain. The start of the partnership marks an important step for us and underlines our commitment to revolutionize car buying for consumers in France and beyond. With an iconic partner as Paris Saint-Germain at our side we will accelerate building the best way to buy a car, which we believe is fully online", said Christian Bertermann, CEO and Co-Founder of AUTO1 Group SE.
Thanks to Paris Saint-Germain's sporting performances, its popularity, the constant search for excellence and the high dedication of making football an experience also on digital platforms, the choice of Paris Saint-Germain was obvious for Autohero. The two brands share core values in their DNA which is the perfect basis for a strong partnership.
“With Autohero, we created what we believe is the best way to buy a used car, totally online. We have adopted the best e-commerce practices to transform a long and sometimes tedious purchase journey into a pleasant experience that ends by a festive moment, with the new used car delivered directly to the customer’s door. Exactly this moment is just as emotional for the customer as Paris Saint-Germain scoring the winning goal in a match. With this partnership, we want to bring online car buying close to people who didn't interact with our brand yet and spark curiosity. We believe that Paris Saint-Germain, with its large tradition and trusted brand, is the best possible door opener to reach this target because more than any other sport, football has the power to reach an extremely large and committed community”, commented Alexandru Marin, Vice President AUTO1 Group and Managing Director France.
Autohero will run large-scale advertising campaigns in France and in the main European markets, utilising the colors of Paris Saint-Germain and its players. Digital, Autohero's very DNA, will also be at the heart of the collaboration, with an engaging content strategy, on the club's social media and online platforms. The Autohero brand will also be visible around the Parc des Princes stadium, with in particular the innovative LED display system "Overlay" allowing to adapt the message according to the country, and an imposing 3D visibility support, located behind the corner point.
“We are delighted to welcome Autohero to the Paris Saint-Germain family. Together we share the same demand for excellence and service, and the ambition to offer fans innovative and fun experiences” added Marc Armstrong, Chief Partnerships Officer of Paris Saint-Germain.
Launched in France at the end of 2019, Autohero has already invested in sports sponsorship in its home market Germany. The brand is the official partner of the DTM motor racing category, and more recently has become the main partner of the Hertha BSC football club in Berlin, home of the Autohero teams.
Autohero GmbH is a trademark of AUTO1 Group SE and enables its customers to buy used cars online with a safe, simple and efficient solution. All vehicles offered for sale by the Autohero brand meet Autohero quality standards. Customers also benefit from vehicle delivery throughout France, either to one of the centers closest to their home, or directly to their home. In addition to a satisfied or 100% money back offer up to 14 days after delivery, vehicles are covered with a 12 month warranty.
About Paris Saint-Germain
Paris Saint-Germain football club was created in 1970 and celebrated its 50th anniversary in 2020. Since QSI’s purchase of the club in 2011, it has transformed to become one of the top football clubs and global sports brands in the world. The club has since then won 27 trophies in only ten years, 43 in its history, becoming the most successful football club in France. Paris Saint-Germain has attracted many great players including Ronaldinho, Beckham, Ibrahimovic, and currently Neymar Jr and Mbappé, both ranked amongst the top players in the world. The international popularity of the club never stops growing. It is now the one of the most followed club in the world, expanding from zero to a community over 100 million social media followers in just ten years. The pioneering sports club which now includes men’s football, women’s football, handball and judo added esports in 2016. Giving back to the community is fundamental to the club who has drastically increased the capacity of its Foundation to develop large programs for underprivileged youths.