Communiqués de presse
AUTO1 Group SE: Autohero becomes main partner of the German Handball Association
Berlin, January 04, 2022
• Partnership enables Autohero to increase brand awareness and accelerate its growth
• Partnership starts in January 2022 and is concluded for at least three years
• Highlight of the cooperation is the Men’s European Handball Championship 2024 in Germany
Berlin, January 04, 2022 – Autohero, the leading online shop for used cars in Europe, launches a partnership with the German Handball Association (DHB) and becomes its main partner.
With immediate effect, the Autohero logo will appear on the jerseys of the DHB women's and men's senior national teams, and further comprehensive marketing activities are planned in the association's environment. The focus of the cooperation is to jointly address German handball fans, online and in print, during TV broadcasts and live on site at the appearances of the national handball teams.
Following successful partnerships with DTM, Europe's leading racing series, the Berlin soccer club Hertha BSC, and Paris Saint-Germain, Autohero is now making its first commitment to German handball.
Christian Bertermann, CEO and Co-Founder of AUTO1 Group, says: „The partnership with the DHB underlines our great ambitions with Autohero - also in top German sports. We are very excited to share the special moments in handball with millions of fans from now on, and at the same time to inspire them with our unique, fully digital car-buying offer. We believe that DHB, with its large tradition and strong community, is the best possible door opener to introduce the best way to buy and sell used cars online." Hamza Saber, Managing Director of Autohero Germany, added: "Many handball enthusiasts have not had a point of contact with online car buying until now. With our DHB partnership, we will make Autohero as a brand tangible and accessible - and thus position it even more strongly as the first choice for buying used cars in Germany."
Autohero, the fastest growing online seller for used cars in Europe, is a brand of AUTO1 Group and enables its customers to buy used cars conveniently, safely and individually. The company offers vehicles from its own inventory and sells them with the outstanding Autohero quality standard. Buyers benefit from free delivery of the vehicle directly to their front door or optionally to a pick-up location near the customer. In addition to a 21-day money-back guarantee, all vehicles come with a one-year warranty.
For more information please visit www.auto1-group.com
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