TV & Offline Marketing Manager - Berlin (f/m/x)
Marketing | Berlin , Germany Bergmannstraße Berlin 10961 Berlin | AUTO1 Group
Our pioneering team of marketing experts uses data-driven insights to run efficient performance marketing and improve the customer journey. We operate all acquisition marketing and conversion optimization activities fully in-house, giving you the best environment for a steep learning curve.
In your new role as TV & Offline Marketing Manager, you will analyze and optimize the media performance of our TV, radio, OOH and print campaigns for our largest C2B brand wirkaufendeinauto.de and its European sister brands as well as our retail brand Autohero. Are you looking for a dynamic atmosphere to boost your career within AUTO1 and having a big impact from day one? Then learn more about the position below!
What you can expect
- Identify the best offline marketing opportunities to boost the brand awareness as well as customer acquisition for our online car buying brand Autohero while building up strong relations in the media industry
- Be responsible for planning, booking and evaluating performance-driven offline marketing campaigns in TV, radio, OOH and print
- Conduct data-driven analysis by connecting media KPIs with core business data using our industry-leading tools
- Control TV media distribution during the campaign & proactively push adjustments in direct collaboration with TV stations and/or our media agency
- Collaborate with our Creative Production department to support the creative development process based on data-driven insights
What you have covered
- Graduated from university and relevant experience in offline marketing, either in an e-commerce company or a media agency
- Strong analytical skills, a data driven mindset and the interest in taking on analytical challenges by diving deeply into big sets of data using Excel
- You feel comfortable in a fast-paced environment and you like to be challenged to increase your learning curve
- Your high level of attention to detail and your structured mindset enables you to keep track of multiple aspects of campaigns and projects
- Highly motivated to grow further and learn in the field of brand building by openly testing new ideas and challenging status quo constantly
- You are perfectly fluent in English and another European language
What we offer you
- Once a unicorn, now a listed public company, be part of our success story!
- We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and trainings
- More than 70 different nationalities make up for a truly international and diverse working environment
- We offer discounts on well-known brands like Flaconi, Bosch, Apple and Sky, as well as special offers on used cars for you, your family and your friends
- Your life-work balance and working from home are part of our culture, you can work from home up to 5 days a week
- We offer you a secure job with a permanent contract
Apply by uploading your CV with a note of your salary expectations.
Alexander von Mohnsdorff
+49 30 201 638 2056
AUTO1 Group is Europe's leading digital automotive platform. As a dynamic tech company, we are revolutionizing the automotive industry with our brands wirkaufendeinauto.de, AUTO1.com and Autohero. Our strong team of 4.200 people is dedicated to making Europe-wide car trading and transport as fast and stress-free as possible for our customers. Grow personally and shape the future of car trading with us.
At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.