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Latest news about AUTO1 Group
A Slam Dunk Debut: Autohero's First Season Journey as Main Sponsor of Real Madrid Basketball
20 October 2023
When Autohero unveiled its exciting three-year partnership with Real Madrid Basketball as the Main Sponsor last summer, it marked the start of a thrilling journey. With our first season over and the second season now beginning, let's take a look back at the unforgettable moments and significant milestones we've achieved.
Uniting Employees Through Basketball
We raffled tickets to nearly 40 games at the WiZink Center, where our employees in Spain were able to experience the excitement of the League and EuroLeague games live. Employees in other countries also got to witness some of the away games in cities such as Lyon, Milan, Bologna, Berlin, and Munich.
Our employees at various Real Madrid games
Witnessing History: Real Madrid's 11th EuroLeague Title
The highlight of last season was undoubtedly Real Madrid's triumphant victory in the EuroLeague. In an electrifying final showdown against Olympiacos, Real Madrid snatched the crown with a game-winning shot just three seconds before the final buzzer (79-78). This victory marked Real Madrid's 11th European Cup win, regaining their titles as champions.
Elevating Brand Recognition with Creative Marketing Activations
Throughout the season, our marketing team collaborated with Real Madrid to craft captivating digital campaigns on social media, generating millions of views. Some of the standout campaigns included Legend Delivery, #Trucktalks, and From Hero to Hero. We also had several entertaining activations at the WiZink Center to enhance our brand awareness among the audience.
“We are very satisfied with how the sponsorship is evolving and how our brand awareness is growing. Previously, our Sales team spent more time explaining in detail what we do to our customers, and now we can see a change in trend: consumers know who we are and also associate us with Real Madrid, which makes our work much easier,” adds Javier Marzana, Director Retail Spain.
And this is all just the beginning. As we embark on our second year collaborating with Real Madrid, brace yourself for even more exciting activations, campaigns, giveaways, and surprises that will keep the excitement alive throughout the season. Follow our Autohero and Group Instagram channels to stay up to date.